I’m not seen very often without a coffee in hand, it’s a staple of mine which I talk about often here in this space. Yep, I do super-love my coffee – pausing for a sip right now, actually.
When Tim Hortons introduced Dark Roast, I immediately had to try it and taste the difference it offered. I do very much like the full, robust flavour and aroma; many days it’s exactly what I need.
I’m not alone, Canadians love Tim Hortons Dark Roast coffee!
The launch of Tim Hortons Dark Roast coffee was the first time in Tim Hortons’ 50-year history that an alternate blend was made available in-restaurant in addition to Tim Hortons iconic Original premium blend. While Dark Roast didn’t replace anything, people as a general rule don’t adjust to change that well.
It’s a – ‘don’t mess with my coffee’ sort of thing.
I get it.
Yet, we Canadians have pride and faith in our Tims, and if they carefully decide to add a blend after 50 years … well, there’s gotta be a reason.
That trust made many give it a try and … Tim Hortons Dark Roast coffee has outpaced expectations, selling 100 million cups across the country and gaining a loyal following of Dark Roast drinkers since its launch!
100 Million Cups of Tim Hortons Dark Roast Coffee Sold and Counting!!
SURPRISE, TIMS FANS!
To celebrate fans who have embraced Dark Roast and made this blend an instant hit,
Tim Hortons will randomly surprise people with Tim Cards on social media – starting today until Tuesday, September 22.
All you have to do to be entered to win, is share your love for Dark Roast on Facebook, Twitter and Instagram using #TimsDark. So, the next time you are enjoying a dark roast, share your love, and you could be in for a great surprise!
Disclosure: I receive special perks as a Tim Hortons #Timfluencer, all opinions are my own.