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You are here: Home / Reviews & Giveaways / Lay’s Do Us a Flavour Contest

Lay’s Do Us a Flavour Contest

03/27/2015 By Tammi 146 Comments

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Spring break is finally here for us Albertans! Since we just got back from a trip to the US, we’ll be spending our spring break close to home. I’m thinking a lot of relax time, little afternoon trips and many movie nights! In fact, we kicked off spring break with an early dinner, PJs and some quiet time with a movie – cuddled up on the couch. After a busy March, some downtime is highly needed, for us all.

lay's chips canada

Yet this time of year is also when I really start to daydream about the summer. In fact, I can close my eyes and picture it right now ….

The sun is shining and the heat is intense. The kids are running around on the grass with the sprinkler on, while we are entertaining guests on the deck. The grill is on, drinks served and we enjoy great conversation in between handfuls of tasty chips. 

Yet, what flavour of chips?

lay's canada do us a flavour chip contest

Myself, I prefer Ketchup or Dill Pickle – they’ve always been my favourites since I was young. My husband on the other hand, would reach for Smoky BBQ or Roast Chicken – he’s one to like some spice and heat. On our recent movie night, my girls chose Lay’s BBQ Kettle Chips, which surprised me since they are usually a classic chip-chooser.

Do you have a favourite Lay’s flavour, or do you like to try new varieties each time? Perhaps you have an idea for a chip flavour that would be a total winner!

lay's do us a flavour canada contest

It’s that time of year again Canadians! Lay’s Canada has launched the third edition of its blockbuster contest, Lay’s® Do Us a Flavour™ (#DoUsAFlavourCanada). From now until April 22, consumers can submit ideas for the next great potato chip flavour at Lays.ca/Flavour. 

Previous Canadian winners include Jalapeño Mac N’ Cheese on Lay’s Wavy by Randall Litman in 2014 and Maple Moose on Lay’s Original by Tyler LeFrense in 2013. 

In celebration of the nation’s favourite foods and the places that remind Canadians of their yummiest flavour experiences, this year the Lay’s brand is asking fans to embrace the Tastes of Canada and be inspired by a Canadian region – Western Canada, Ontario, Quebec or Atlantic Canada. The winner of this years Lay’s Do Us a Flavour contest will take home $50,000 CDN plus one per cent of their flavour’s future sales (after a voting period).

Wait a minute … an incredible cash prize, ultimate bragging rights AND a percentage of sales?

Move move Ketchup, mama needs to invent a new chip!

In fact, I have a lot of chip-inspiration right here in my recipe box. I’m thinking my Jalapeño Bacon Grilled Cheese sandwich recipe would be a great flavour for a chip. Cheesy, spicy with that smoky bacon flavour? YUM!

Jalapeño-Bacon-Grilled-Cheese-Sandwich-recipe

Yet, I wouldn’t pass up some Spinach and Artichoke Dip chips either. Straight from my appetizer recipes here on My Organized Chaos – this recipe would be a chip-hit! Cheese, spinach, artichoke with cream cheese … and now I’m drooling!

lays do us a flavour

Have an idea for a new chip?

From now until April 22, 2015 fans can submit their flavour ideas at Lays.ca/Flavour, by texting the word FLAVOUR to 101010 or by mail. To submit a flavour idea, fans will be asked to provide a flavour name, up to three ingredients, a chip style (Original, Wavy and/or Kettle Cooked), a flavour inspiration (140 characters max) and the Canadian region that inspired their submission.

Submissions will be narrowed down to four finalist flavours that represent each region by a judging panel before being made available in stores nationwide later this summer. In addition, each finalist will each receive $5,000.

New this year, the Lay’s brand is rewarding fans with personalized, sharable videos featuring their flavours. Videos will be customized based on the name, ingredients and region of inspiration. Fans can also have fun with the microsite’s Flavour Showdown, a fun way to see flavours that have been submitted by Canadians from coast-to-coast and declaring which ones you’d like to eat. Canadians can select the flavour they like best and click on an I’d Eat That! button. Flavour submissions can also be shared using the hashtag#DoUsAFlavourCanada – on Facebook {LaysCanada}, Twitter {@LaysCanada}, Pinterest, Tumblr, Google+ and Instagram (mobile, LaysCanada).

Since this popular contest started, almost 2 million flavour ideas from chip fans coast to coast were submitted. This year Lay’s has teamed up with celebrity chef, Antoine Sicotte to help inspire Canadians and get their creative juices flowing. Known as the “Rebel Chef”, Antoine first started his career confounding and starring in the Canadian pop band SKY, a Juno-award winning group. Now a successful celebrity chef based out of Montreal, Antoine has three cook books (one best selling) and three TV shows (a fourth taping this summer) showcasing his love for food and flavour exploration.

What are you waiting for? Do us a Flavour – and enter!

 

 

 
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Filed Under: Reviews & Giveaways Tagged With: Contest

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Comments

  1. Radhika Khan says

    03/27/2015 at 9:20 am

    Cinnamon Waffle!

    Reply
  2. Darrah Bailey says

    03/27/2015 at 9:22 am

    MMM a perogie and sour cream flavour <3

    Reply
  3. Ava Mifflin says

    03/27/2015 at 9:26 am

    i submitted poutine delight!! MMMMMMMMM

    Reply
  4. tanyab79 says

    03/27/2015 at 9:35 am

    Sour cream and salsa with Jalapeno.

    Reply
  5. leanne says

    03/27/2015 at 9:47 am

    Hmm, how about a sea salt and milk chocolate.

    Reply
  6. Amy Richard says

    03/27/2015 at 9:47 am

    Blueberry Crisp… salty and sweet

    Reply
  7. Marla says

    03/27/2015 at 10:16 am

    Lemon pepper

    Reply
  8. Jonnie says

    03/27/2015 at 10:16 am

    BBQ Western Cheeseburgers

    Reply
    • Annette Daye says

      03/28/2015 at 4:49 am

      Spicy avocado flavour

      Reply
  9. Lori Jackson says

    03/27/2015 at 10:20 am

    Pepperoni pizza!

    Reply
  10. Treen Goodwin says

    03/27/2015 at 10:21 am

    creamed Lobster on Mash 🙂

    Reply
  11. Lee-Ann S says

    03/27/2015 at 10:47 am

    Toasted tomato and cucumber sandwich.

    Reply
  12. Nicky says

    03/27/2015 at 11:33 am

    maple syrup!

    Reply
  13. Ali P says

    03/27/2015 at 11:41 am

    Butter Chicken!

    Reply
  14. Alayne Langford says

    03/27/2015 at 12:25 pm

    I entered a couple of flavours because Lay’s chips are the only snack I eat!! They are gluten Free!! I am a huge Lay’s Fan!! One flavour I submitted was Canadian Bacon!! 🙂

    Reply
  15. Amy Heffernan says

    03/27/2015 at 12:40 pm

    Sweet potato chili! YUMMIE!!!

    Reply
  16. Cheryl says

    03/27/2015 at 12:42 pm

    Cheeseburger would be great! Mmm

    Reply
  17. Maggie C says

    03/27/2015 at 12:59 pm

    I submitted a roasted seaweed wasabi flavour!

    Reply
  18. Maria says

    03/27/2015 at 1:17 pm

    Maple Bacon

    Reply
  19. ivy pluchinsky says

    03/27/2015 at 1:21 pm

    chicken parmesan

    Reply
  20. Judy Cowan says

    03/27/2015 at 2:35 pm

    Maple Bacon would be good.

    Reply
  21. jan says

    03/27/2015 at 2:44 pm

    feta and bacon

    Reply
  22. LauraD says

    03/27/2015 at 2:51 pm

    Hmm, maybe meatloaf or the spinach dip one sounds good too

    Reply
  23. Taylor Hawkins says

    03/27/2015 at 2:53 pm

    I created Atlantic Seafood Chowder 🙂

    Reply
  24. Doris Calvert says

    03/27/2015 at 3:38 pm

    I already made a a few, I have Vinegar/Ketchup/Gravy and pizza perogy flavours!

    Reply
  25. Dayna Wilson says

    03/27/2015 at 3:46 pm

    Bacon and eggs!

    Reply
  26. Andrea Amy says

    03/27/2015 at 4:20 pm

    bacon ranch

    Reply
  27. Lynda Cook says

    03/27/2015 at 4:37 pm

    Italian Sausage would be my hubby’s pick

    Reply
  28. Karen E Hill says

    03/27/2015 at 5:03 pm

    Steak and mushroom

    Reply
  29. Anne Taylor says

    03/27/2015 at 6:11 pm

    grilled bacon and old cheddar cheese with tomato and basil

    Reply
  30. kristy e says

    03/27/2015 at 7:26 pm

    I submitted pulled pork poutine

    Reply
  31. Monique L.S. says

    03/27/2015 at 7:27 pm

    Guacamole and salsa

    Reply
  32. Fiona Tse says

    03/27/2015 at 8:48 pm

    Poutine

    Reply
  33. Ena says

    03/27/2015 at 9:23 pm

    Chicken Parmesan

    Reply
  34. Rebby says

    03/27/2015 at 9:33 pm

    Beef Brisquet!

    Reply
  35. darci paice says

    03/27/2015 at 11:22 pm

    Chocolate and jalepeno

    Reply
  36. Darwin says

    03/27/2015 at 11:38 pm

    Honey garlic spare ribs

    Reply
  37. Krista Schofield says

    03/27/2015 at 11:54 pm

    Put the Lime in the Coconut !!

    Reply
  38. Amy C says

    03/28/2015 at 1:33 am

    I would enter extra cheesy lasagna

    Reply
  39. Brenda Lacourciere says

    03/28/2015 at 4:16 am

    my flavor would be smoked salmon

    Reply
  40. Soozle says

    03/28/2015 at 4:45 am

    Perogies with onion!

    Reply
  41. Carol Denny says

    03/28/2015 at 5:01 am

    Cream cheese and Jalapeno.

    Reply
  42. Juliee Fitze says

    03/28/2015 at 6:14 am

    I would summit California sushi.

    Reply
  43. kathy downey says

    03/28/2015 at 6:33 am

    Bacon & Pancake.

    Reply
  44. Brenda Penton says

    03/28/2015 at 6:45 am

    Macaroni and Cheese with Ketchup

    Reply
  45. Victoria Ess says

    03/28/2015 at 7:39 am

    Sriracha Chicken!

    Reply
  46. Robyn Bellefleur says

    03/28/2015 at 8:48 am

    Coconut shrimp flavor.

    Reply
  47. Josh S says

    03/28/2015 at 8:53 am

    Spicy Perogi! .. yum!

    Reply
  48. lynn clayton says

    03/28/2015 at 8:58 am

    I WOULD DO A STEAK AND CHEESE MUSHROOM FLAVOUR

    Reply
  49. Karla Sceviour says

    03/28/2015 at 10:05 am

    Pancakes and Bacon

    Reply
  50. Susan Patterson says

    03/28/2015 at 10:31 am

    I would like to see Sweet potato as a flavor. Thank you!

    Reply
  51. Steve Bobula says

    03/28/2015 at 11:05 am

    Applewood Smoked Chipolte

    Reply
  52. LILLIAN BROWN says

    03/28/2015 at 11:13 am

    Peanut butter and seasalt

    Reply
  53. nicolthepickle says

    03/28/2015 at 12:05 pm

    Caramelized onions and sharp cheddar.

    Reply
  54. Lynne M. says

    03/28/2015 at 12:39 pm

    Bacon and maple syrup!

    Reply
  55. Amber Y says

    03/28/2015 at 12:59 pm

    I think I’d submit a lemon and dill or a roasted red pepper and sour cream

    Reply
  56. Wendy hutton says

    03/28/2015 at 2:05 pm

    hot fudge

    Reply
  57. Heidi c. says

    03/28/2015 at 2:13 pm

    I would love Apple crisp!

    Reply
  58. Nate Fuller says

    03/28/2015 at 2:33 pm

    Hawaiian, pineapple and ham….like the pizza

    Reply
  59. l p says

    03/28/2015 at 4:55 pm

    peanut butter and bacon. thanks

    Reply
  60. FREDERIC BROWN says

    03/28/2015 at 5:17 pm

    Prime Rib Roast and Yorkshire Pudding

    Reply
  61. maria says

    03/28/2015 at 6:17 pm

    poutine and maple syrup

    Reply
  62. Julie G. says

    03/28/2015 at 6:33 pm

    I’m thinking Dill Pickle and Bacon would be yummy.

    Reply
  63. Pat Drouillard says

    03/28/2015 at 6:52 pm

    chip dip flavor

    Reply
  64. Carole Dube says

    03/28/2015 at 7:33 pm

    Maple Syrup!

    Reply
  65. Debbie F says

    03/28/2015 at 7:56 pm

    I submitted Garlicy Pesto

    Reply
  66. lisa bolduc says

    03/28/2015 at 7:58 pm

    I tried to do a beaver tail thing, I called it canadas tail

    Reply
  67. kristine ewald says

    03/28/2015 at 8:18 pm

    Chicken and bacon

    Reply
  68. Holly Wright says

    03/28/2015 at 9:08 pm

    Pulled pork quesadilla chips

    Reply
  69. Silvia D says

    03/29/2015 at 3:22 am

    submitted Smoky maple bacon white cheddar

    Reply
  70. Florence C says

    03/29/2015 at 6:18 am

    Cherry cheesecake.

    Reply
  71. Sunshine G says

    03/29/2015 at 10:15 am

    Maple salt.

    Reply
  72. krystyl olson says

    03/29/2015 at 3:19 pm

    salted caramel OR pistachio

    Reply
  73. Andrew P says

    03/29/2015 at 3:29 pm

    Bacon Cheeseburger

    Reply
  74. Karry Knisley says

    03/29/2015 at 4:07 pm

    Peameal bacon

    Reply
  75. Maria Griffin says

    03/29/2015 at 4:24 pm

    I’m with you on the pickle and ketchup. My two faves. Hard to say what to suggest, they have their marketing ideas I’m sure.

    Reply
  76. Audrey Skinner says

    03/29/2015 at 4:42 pm

    Sea Salt and caramel.

    Reply
  77. SueSueper says

    03/29/2015 at 4:50 pm

    Oreo Cookie and Caramel would be a good flavour.

    Reply
  78. JaimeeM says

    03/29/2015 at 4:52 pm

    Jalepeno poppers is the flavor id pick. so good

    Reply
  79. Doreen Lamoureux says

    03/29/2015 at 6:14 pm

    BANNOCK BREAD AND BUTTER

    Reply
  80. Belinda McNabb says

    03/29/2015 at 7:02 pm

    bacon ranch with cheddar cheese

    Reply
  81. Melanie B says

    03/29/2015 at 10:48 pm

    I submitted Chicken Fajita

    Reply
  82. Lindsey says

    03/30/2015 at 9:42 am

    Three cheese!

    Reply
  83. Tracy D says

    03/30/2015 at 10:24 am

    Chicken fajita!

    Reply
  84. louise says

    03/30/2015 at 10:33 am

    Sour cream and salsa

    Reply
  85. Theresa Jones says

    03/30/2015 at 12:46 pm

    Avocado and lime

    Reply
  86. Deanna Barkley says

    03/30/2015 at 12:47 pm

    I’d submit poutine delight. Delicious.

    Reply
  87. tammy ta says

    03/30/2015 at 12:48 pm

    I would enter peanut butter and chocolate if I could but they won’t let you enter any peanut butter flavours-so I can’t!

    Reply
  88. LINDA says

    03/30/2015 at 1:00 pm

    bacon, tomato and potato /cheese perogie

    Reply
  89. Erin McSweeney says

    03/30/2015 at 5:02 pm

    i’d submit honey garlic wings

    Reply
  90. josephine evans says

    03/30/2015 at 5:51 pm

    Poutine madness because I love poutine! 😉

    Reply
  91. Kathryn Lebert says

    03/30/2015 at 7:01 pm

    Bologne and Pickle!

    Reply
  92. Nola G. says

    03/30/2015 at 7:04 pm

    I submitted Cherry Cheesecake!

    Reply
  93. Wanda Bergman says

    03/30/2015 at 7:15 pm

    Mexican chocolate

    Reply
  94. Jenn says

    03/30/2015 at 7:50 pm

    BLT sandwich!

    Reply
  95. elaine d says

    03/30/2015 at 9:01 pm

    I entered bacon poutine! lol

    Reply
  96. Chandra O'Connor says

    03/31/2015 at 7:18 am

    shrimp Fajitas

    Reply
  97. Leslie Brooks says

    03/31/2015 at 9:05 am

    Hot Parmesan

    Reply
  98. Laurie P says

    03/31/2015 at 9:38 am

    curry flavor! loooove curry.

    Reply
  99. Kim says

    03/31/2015 at 11:03 am

    I’d pick jalapeno grilled cheese…mmmmm

    Reply
  100. Francine says

    03/31/2015 at 6:17 pm

    Butter Tart!

    Reply
  101. Josie says

    03/31/2015 at 8:27 pm

    Guacamole and salsa

    Reply
  102. suzi says

    04/01/2015 at 5:36 am

    Roast Beef with Yorkshire Pudding

    Reply
  103. Wendy Jensen says

    04/01/2015 at 6:31 am

    BBQ, smoked, jalapeno flavor!

    Reply
  104. Kim Stenner says

    04/01/2015 at 8:24 am

    chicken curry

    Reply
  105. aarone mawdsley says

    04/01/2015 at 3:50 pm

    cheesy ketchup

    Reply
  106. Debbie W says

    04/01/2015 at 7:08 pm

    I entered Chicken Parmesan

    Reply
  107. David Gibb says

    04/01/2015 at 9:01 pm

    Sour cream and salsa

    Reply
  108. chris arnott says

    04/02/2015 at 7:32 am

    love sea salt and pepper

    Reply
  109. Nicole Jubleew says

    04/02/2015 at 10:06 am

    I’d submit Butter Chicken as a flavour!

    Reply
  110. Bo S says

    04/02/2015 at 10:30 am

    sour cream and garlic

    Reply
  111. Julie Bolduc says

    04/02/2015 at 11:06 am

    I would put in hmm chicken nuggets and sweet and sour

    Reply
  112. Sausan says

    04/02/2015 at 1:47 pm

    Caramel Chocolate

    Reply
  113. Rhonda W G. says

    04/02/2015 at 3:35 pm

    Green dragon sushi!

    Reply
  114. caryn s says

    04/02/2015 at 6:43 pm

    I would love to see chilli flavoured chips.

    Reply
  115. cheryl hodgkins says

    04/02/2015 at 6:48 pm

    Pepper Jack Jalapeno Popper

    Reply
  116. Dianne says

    04/02/2015 at 6:50 pm

    My flavour was Fajita Chips.

    Reply
  117. Gillian Morgan says

    04/02/2015 at 7:06 pm

    Peppercorn steak.

    Reply
  118. brandon forsyth says

    04/03/2015 at 1:17 am

    I want butter chicken flavoured

    Reply
  119. Tanis says

    04/03/2015 at 12:29 pm

    Deer steak and mushrooms (my husband gave me this idea!)!

    Reply
  120. Tina L. says

    04/03/2015 at 5:06 pm

    Crab dip

    Reply
  121. J says

    04/03/2015 at 8:45 pm

    A lemon lime flavour, yum.

    Reply
  122. Yuen C says

    04/03/2015 at 8:55 pm

    Maple butter

    Reply
  123. andrea A says

    04/04/2015 at 12:32 pm

    bacon and cheddar flavour

    Reply
  124. Kristy. V says

    04/04/2015 at 2:51 pm

    My flavour would be Carrot Cake & Cream Cheese

    Reply
  125. Andrea C says

    04/05/2015 at 8:24 am

    sweet and sour

    Reply
  126. Sean M says

    04/05/2015 at 7:15 pm

    Grilled cheese and ketchup

    Reply
  127. Eldon says

    04/05/2015 at 8:43 pm

    Smoked hickory

    Reply
  128. Donnas says

    04/06/2015 at 5:57 am

    I’ve entered Butter Chicken flavour in the past.

    Reply
  129. Susanne McCarthy says

    04/06/2015 at 8:14 am

    Cheezy Lasagna

    Reply
  130. Lori Bazan says

    04/08/2015 at 5:34 am

    I did antipasto blast!

    Reply
  131. naiddia p says

    04/08/2015 at 8:13 am

    I submitted poutine.

    Reply
  132. Melanie B says

    04/08/2015 at 9:10 am

    We submitted Montreal Smoked Meat =)

    Reply
  133. lori b says

    04/08/2015 at 9:53 am

    donair

    Reply
  134. beth says

    04/08/2015 at 7:06 pm

    Id love to try chocolate jalapeno chips !

    Reply
  135. Lee-Ann says

    04/08/2015 at 8:44 pm

    Bison cheddar – yumm

    Reply
  136. Dreena says

    04/09/2015 at 7:34 am

    Tomato Basil flavour.
    Cheers.

    Reply
  137. Nicole says

    04/09/2015 at 8:06 am

    poutine!

    Reply
  138. Gord says

    04/10/2015 at 12:07 am

    My flavour would be that of a Taco.

    Reply
  139. Betty S says

    04/10/2015 at 3:15 am

    BBQ chicken

    Reply
  140. Athena says

    04/10/2015 at 7:43 pm

    S’mores

    Reply
  141. Amanda Fontaine says

    04/10/2015 at 9:02 pm

    I just like my normal Ketchup.. LOL But thank you for the chance to win. 🙂

    Reply
  142. Stephanie LaPlante says

    04/11/2015 at 1:34 pm

    Fully Loaded Baked Potato

    Reply
  143. kristen sowko says

    04/12/2015 at 7:16 am

    Poutine delight!!! 🙂

    Reply
  144. lisa mclain says

    04/13/2015 at 12:12 pm

    Anything with Chocolate and strawberries !!!!

    Reply
  145. darw says

    04/13/2015 at 3:48 pm

    I like chocolate and bananas…. lol ChocoNana Chips?? Why not.

    Reply

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I'm Tammi. Mom of three spirited girls, twins + 1! MOMhood is not for the weak, welcome to my chaos ... Read More

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