I think about the amazing advances in technology and come to the conclusion that we can truly make anything happen. In the world right now, people and families are oftentimes spread across great distances, yet there are many ways to connect that make that distance seem insignificant.
While I can text, message and talk to people without actually seeing them – it’s always special to have that face-to-face contact. Having a coffee with a friend, picking up my kids from school and talking – these are moments worth celebrating. They are times that we are able to learn, grow and be truly happy.
To help celebrate the happiness and joy that connections bring into our lives, Cheerios has launched its newest campaign, “the Cheerios Effect”.
What does cereal have to do with human connections?
Well, it’s obvious actually, we’ve all noticed it yet probably never put that much thought into it.
The Cheerios Effect is a real scientific principle that is nicknamed after the cereal, and it’s about the fact that if you drop two Cheerios into a bowl, they’ll always eventually float together and connect. Just like those two tiny, floaty little Os, we’re all drawn together, we’re hard-wired to connect with those around us.
In fact, nothing could be more natural.
And no matter who you are, where you live, or who you choose to share your life with, Cheerios believes that everyone is worthy of love and connection. This idea is summed up in the campaign tagline: “We all love to connect. That’s the Cheerios Effect.”
To celebrate this simple concept, Cheerios has created a series of advertisements that show real people telling their personal stories of connection. There’s one video in particular that moved me, no, brought me to tears. Get out the tissues, folks!
Andre and Jonathan’s story is one of true love, for each other and how they became fathers. The way they talk about holding their daughter for the first time, literally gave me chills. Oftentimes I find it so hard to describe parental love, yet they capture that beautifully. Souls coming together.
To celebrate and share the love, Cheerios is encouraging Canadians to share their personal connection stories at CheeriosEffect.ca, where each unique story will be brought to life with a personalized video of Cheerios connecting in a bowl. I made my own video here.
Everyone is worthy of love and connection – and everyone has stories that deserve to be told. We all love to connect. That’s the Cheerios Effect. #CheeriosEffect
Disclosure: I received product and was compensated for this post. All opinions are my own.
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Judy Cowan says
My tweet with my story https://twitter.com/JudyCowan/status/523160550264807424
angela m says
https://twitter.com/flower_child_23/status/523161136905334784
angela m says
https://cheerioseffect.ca/home/share/fb5b201359ad4d3093e224abcba6d3a6
Melinda L. says
https://twitter.com/Sukki24/status/523164849518305280
BlessedTA says
https://twitter.com/blessedta/status/523166144690401282
Gizele says
https://twitter.com/gizfarris/status/523166658529996800
jan says
https://twitter.com/imheckifiknow/status/523168986070917120
SUMMER PLEWES says
here is my tweet. Thank you. https://twitter.com/missplewes/status/523169612897456130
kristen visser says
https://twitter.com/krishabv/status/523172273658667008
Stephanie LaPlante says
Tweet https://twitter.com/stephy905/status/523209390149877760
jenny says
https://twitter.com/JemsW16/status/522914264865329152
Jonnie says
I tweeted my story to you
https://twitter.com/edmontonjb/status/523217618946125825
howwon says
Best website, ever!
Suzie M says
https://twitter.com/suzquiz/status/523229112140578817
Suzie
loriag says
https://twitter.com/loriagalbraith/status/523244496386281473 My Cheerios Effect tweet.
ginette4 says
Here’s my story
https://twitter.com/ginette4/status/523244639206522880
LORI says
I think people need to make more effort to connect face to face (over a bowl of Cheerios!). Turn off the cell phone and take a break from the technology and chat with your kids, your spouse and your guests. Go for a walk and leave your cell behind for a refreshing change of pace. Look at the leaves and be in the moment. Those text messages will keep! Better yet, text your friend and get them to meet you, face to face!
Jody D says
https://twitter.com/leolambertcat/status/523254424068562945
Amy Stack says
This was fun!
Here is our #CheeriosEffect Video 🙂 https://cheerioseffect.ca/Home/Share/81031e3520f343f8b1b00d3114211bb6
Dayna Wilson says
https://twitter.com/daynacw/status/523279703818665984
Judy Cowan says
My link https://twitter.com/JudyCowan/status/523160550264807424
Silvia D says
https://twitter.com/sapphirerose58/status/523317118885183488
Kim G. says
https://twitter.com/terandkim/status/523333625714978816
Florence C says
https://twitter.com/fossie55/status/523459555540619264
kathy downey says
here is my tweet.Thanks
https://twitter.com/DowneyK65/status/523473350686154752
Darwin says
https://twitter.com/danceswithpucks/status/523494395224813568
Lori Jackson says
https://twitter.com/lorinmario/status/523503156219482112
My story
Teresa Claire says
https://twitter.com/wisteriagirl/status/523516868100116480
Glogirl says
Here’s my tweet~ http://twitter.com/glogirl3/status/523533771954728960
nicolthepickle says
https://twitter.com/Nicolthepickle/status/523610230156840960
My tweet
Doris Calvert says
cheerios tweet-https://twitter.com/dewinner/status/523625020636291072
Brenda Penton says
https://twitter.com/NewfieChic/status/523786479097876481
caryn s says
Here is the link to my cheerios story via twitter https://twitter.com/carschick/status/523940149626163200
Andrea Amy says
https://twitter.com/mommy2fiveboys/status/523941394067357696
Ali P says
https://twitter.com/SilverFoxy1982/status/524269197950337024
SweetPanda says
My tweet: https://twitter.com/PandaSweetSweet/status/524272354642259968
Soozle says
https://twitter.com/sbabij/status/524295467081797633
Karla Sceviour says
https://twitter.com/ksceviour/status/524325564401078272
Anna W says
https://twitter.com/anna7992/status/524357855567421443
Lee-Ann says
https://twitter.com/Teegzmum/status/524377374436380672
Josh S says
Here is my tweet https://twitter.com/jnunavut/status/524421049610297344
Rebby says
Tweeted https://twitter.com/RebTheCatSitter/status/524430846112325632
Miriam Wilton says
https://twitter.com/MomofRogue/status/524431618426281984
roger simmons says
https://twitter.com/truckerofbc/status/524432156614201344
Nicole B says
https://twitter.com/archy0050/status/524588973130137600
DH says
https://twitter.com/LuvChaos/status/524631796030251008
Quite the process!! they kept denying my stories… I thought this one was denied as well but here it is. Weird!
Cool Ad idea though.
SueSueper says
Here is my share
https://twitter.com/SueSueper/status/524991254992408576
Rebecca H says
my tweet:
https://twitter.com/irebecca/status/525671863309983744
seham merzib says
https://twitter.com/merzibsuz/status/525673964694028290
Maria McLachlan says
https://cheerioseffect.ca/Home/Share/61054d27ef1640e2a82a6a58506dad35
Maria McLachlan says
https://twitter.com/mcs7m/status/525701127011319808
Debbie H says
Here is my tweet 🙂 https://twitter.com/debd1960/status/525740769630756865
Karine says
Here is the link to my video 🙂 https://twitter.com/MightyKarine/status/525820930161778688
marie catherine says
https://twitter.com/a_m_rs/status/525845413748690944
suzi says
https://twitter.com/JustPlainSuzi/status/525846166471077889
Elizabeth Vlug says
Here is my story. And we’re still here 38 years later 🙂
https://twitter.com/Redlizzy1/status/525728103159431168
Eldon says
https://twitter.com/EldoLai/status/526529812165574657
KellyPC says
https://twitter.com/WackyWorldofK/status/526797750789496833
Erika Belanger says
https://twitter.com/ErykahBirrell/status/525772884568838144
Donnas says
https://twitter.com/Dawnalees/status/526912805601939457
Lori Bazan says
https://twitter.com/loribaz/status/527073565158289409
Teresa Claire says
Here is my link – https://twitter.com/wisteriagirl/status/527222637894721536
Ester G says
https://twitter.com/es_2009/status/527227407028453377
Lindsay Cyr says
https://twitter.com/lindsaycyr/status/527619010980880384
MrDisco says
https://twitter.com/MrDPrize/status/528729589627904001
Denise says
My favourite cereal by far
sweetkeet says
GREAT PROMO!!