Reviews & Giveaways

News from Imaginext


One of my favourite past-times is watching my girls play, when they don’t think I am paying attention. The conversations and interactions are amazing, replicating conversations they’ve heard as well as making up their own stories. A smirk will always spread on my face when they get RIGHT into it, blurring the lines between real life and their vivid imaginations.

Imaginations – it’s such a pure thing, isn’t it?

How else can little people transport into a different world, full of adventure?


In our house, adventures always start with the same phrase, ‘How about if we … “.The start to the phrase might be heard a hundred time a day yet the ending is never the same. Dances, balls, castles, dragons, travel, shopping .. the choices are as endless as imaginations themselves. 

Fisher Price’s Imaginext is the only brand that empowers imagination by providing preschool appropriate entry into the exciting world of action & adventure play.


For example, let’s look at the Imaginext Rescue City Center:

  • Rescue City Center Features a city scape with lots of action! The left side features a gas station with Gas Pump, a currency exchange with a figure disk activation that will either open the vault in back or drop down a gate blocking the front door and a hotel with a jewelry store on the first floor. 
  • The right side of the set is equipped with a Fire Station, police Station and hospital. 
  • The police station features a jail door that operates via turn disk. The fire station has a pop open front door that is activated via a turn disk on the sidewalk. This will also unlock the “ActionTech” Technology that allows this playset to magically communicate with other accessories. The Fire Truck which comes with the playset also features this technology and will unlock the dispatcher once activated. 


  • One other turn disk activates “flames” that pop up inside the hotel! You can put the fire out with the projectile water blob from the fire truck. 
  • The hospital has an elevator, lobby an X-Ray machine and an operation table. 
  • Comes with two figures, fire truck, satellite dish, antenna, parking meter, street light, axe, fire hydrant and flag for the bank.

Great news for Imaginex fans:  Imaginext is Turning on the Adventure by introducing the new Ed Venture webisodes featuring Ed and his friends as they discover worlds of adventure as firefighters in Hot Time in the City and as a knights in Through the Crystal Eye!

Check out the Imaginext contest microsite at YTV will be promoting the contest site online, as well as through TV spots in November. Contestants will be able to play an online game and unlock the next phase of the game by solving clues. By registering to play the game, contestants will be entered to win 1 of 5 $300 Imaginext prize packs whcih include:

• Imaginext Rescue City Centre
• Imaginext Mega Apatasaurus
• Imaginext Eagle Talon Castle
• Imaginext Batcave
• Imaginext Monsters U Scare Floor

Tell me how imagination starts in your home!


I’m apart of the Fisher-Price Play Panel and I receive special perks as part of my affiliation
with being a Fisher-Price Play Ambassador {#FisherPriceMoms}. The opinions on this blog are my own.




Similar Posts


  1. I spy on my kids playing too, you get a better sense of their personalities that way. I need to get it on video one day.

    1. I have been meaning to do that too! Every time I try, they catch me though, I need to set up a nanny cam or something! lol

  2. we seen this toy in the store last week, I think I’m getting it for my son for christmas, he’d love it.

    1. It’s a great one, watch for coupons, I seen some good Fisher-Price ones in a magazine today! I’ll let you know when I spot some!

      1. OH! But also enter the contest! Look at the Imaginext toys you could put under the tree!

  3. I love watching them play! The things their little minds come up with. Imaginext is a great brand. Lots of my childrens games of pretend began with Imaginext.

  4. Oh my gosh, where are those great costumes from? Your girls sound incredibly imaginative, and they must get some of that from you!

Leave a Reply

Your email address will not be published. Required fields are marked *