Rick’s Cafe in Negril Jamaica

Hundreds of people gather around, all eager wait for the moment to come. Standing on a 25ft ledge is a brave soul, glancing down at the water below with clenched fists. The onlookers hold their breaths along with their cameras until the decision has been made to jump.

Then, seconds seem like minutes before the water below is met. Chants of, ‘jump, jump, jump‘ turn into mass cheers and whistles. I watch and think, ‘no way‘.


Located on a natural cove along the Negril coast is the legendary Rick’s Cafe, the hotspot for cliff diving while in Jamaica. In fact, diving here is one of the ‘10 things you absolutely must do‘ in Jamaica according to Caribbean Travel & Life Magazine. There’s many ledges to jump from, the highest at 40ft is primarily left to professional locals that put on quite the show. 


In case it wasn’t 100% clear, heck no, I didn’t jump. Instead, I opted for watching crazy lunatics {like my husband} take the intense plunge off the beautiful Negril cliffs and into the clear blue Caribbean sea.

I can use my slight fear of heights as an excuse for this, and the fact thatI’m so clumsy that if anyone were to get terribly hurt with their jump, it’d be me. Be advised please, people have gotten very hurt taking this jump and it is completely ‘at your own risk’ {my psa for the day}.


Besides cliff diving and watching the jumpers {while wondering who will be the next YouTube sensation}, Rick’s Cafe offers much to see and do.

The location is beyond beautiful, a popular destination for a couple or a group of friends to order some appetizers, sip on a Red Stripe and take in the surroundings and wait for the iconic sunset while the nightly entertainment performs. 

That’s what we did, and it was incredible.


Rick’s Cafe opened in 1974 as one Negril’s first public bar and restaurant. Hurricane Gilbert hit the island in 1988, the 25 ft waves destroyed Rick’s CafΓ©.  It was soon rebuilt but Hurricane Ivan with its 60-8 ft waves in 2004, destroyed it again. Rick’s Cafe was again rebuilt, this time bigger and even better.

Rick’s Cafe has gained much popularity in its time and is one of the most iconic locations in the world.

Ricks Cafe negril jamaica travel

Tourist hotspot indeed, yet I love how the location still maintains the true Jamaican culture and the carefree vibe. Caribbean Travel and Life Magazine also coined Rick’s as having the ‘Best Live Reggae Bar‘ and an esteemed title of ‘One of the Ten Best Bars in the World‘. Yes, it’s a must-visit when in Negril.

Negril will always be known to me as having some of the best sunsets in the world, and this is a prime location to take that in. While we were there, dolphins were spotted playing the water about 100ft from the cliffs edge.

Watching the dolphins jump together out of the water just as the sun set AND while a live steel drum band played – was a truly amazing experience.




  1. says

    What a lovely place and the water is beautiful however the crowd could chant jump all they wanted and I’d opt watching others jump too. Thanks for sharing such a lovely place.

  2. says

    What absolutely stunning pictures. You would, however, have to toss me off that cliff forcefully if I ever visited! I would love to experience the thrill but not sure I would be brave enough!

  3. says

    Gorgeous spot! We’ve been thinking of taking a trip to Jamaica… it’s been awhile since we’ve headed east for a vacation. I will definitely keep Rick’s Cafe in mind if we do! Oh and I cringe at all the cliff jumping I’ve done in the past (pre-kids) — don’t think it would be worth the risk these days. -= )

    • Tammi says

      That’s the thing I wonder – would I have jumped if I didn’t have children? Or knew the cost of a wasted vacay of I spent the rest in pain or worse, in a hospital … nope, don’t think I ever could! lol

    • Tammi says

      It is soooo incredibly gorgeous there! It’s a must visit location whether you jump or not!

  4. Donnas says

    We had plans to go to Negril (but unfortunately won’t be able to) but in the future if we get to go, I’ll definitely check out Rick’s Cafe.

    • Tammi says

      Oh darn! I hear ya on that one though, I was supposed to visit three times before I actually did go. Then, i went twice in a month!! πŸ˜‰

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