bain de terre has a new line in the brand, NEW Purité, the first and only natural based hair care line to fuse proven performance and free10technologieTM. Free10technologieTM means free of 10 common synthetic ingredients: sulfates, parabens, colorants, gluten, formaldehyde, mineral oil, phthalates, DEA, MEA or PPG. They eliminated ten common chemical ingredients and replaced them with nature’s best creating natural care for your hair.
The collection is made up of 2 categories:
Healthy Color Protect Collection
Enriched with healthy and natural ingredients, Purité’s Healthy Color Protect collection locks in over 90% of color for a healthy color brilliance wash after wash. The new Healthy Color Lock serum weightlessly polishes for a healthy fresh-from-the-salon color brilliance while also mending split ends. This collection includes: Healthy Color Protect Shampoo, 400ml retail price: $13.35; Healthy Color Protect Conditioner, 400ml retail price: $14.99; Healthy Color Lock Serum, 125ml retail price: $16.65.
For hair in need of repair, Purité’s Healthy Moisture Repair collection more than doubles the strength of hair, transforming dry and damaged hair with a soft and resilient healthy glow. The new Healthy Leave-in Elixir instantly provides intense moisture and strength, detangling as it triples resistance against future damage. This collection includes: Healthy Moisture Repair Shampoo, 400ml retail price: $13.35; Healthy Moisture Repair Conditioner, 400ml retail price: $14.99; Healthy Moisture Repair Leave-in Elixir, 125ml retail price: $16.65.
I received the Healthy Color Protect Collection, and did my hair ever need it! Winter dryness, color treated, dry and just neglected – I was excited to give my hair some TLC. This line smells great, cleans well but also rejuvenated the dullness since my last color. The result for me is soft and clean hair that doesn’t show all the stress I put it under.
Disclosure: I received product to facilitate this review, all opinions are my own.